kiffissia -golden hall -santorini
Through the design of 3 consecutive stores for the Lalaounis jewelry brand, the objective was to gradually transform a 60’s based brand image into contemporary aesthetics. In the Santorini store, the challenge was to combine the curvilinear Cycladic architectural forms of the exterior with a minimal but cave like interior. A curved stone floor was devised to mirror the vault above and wooden surfaces seemed to grow out of the curvature to contain the jewelry windows. In the golden Hall mall context, the objective was to emphasize the preciousness of the golden jewelry, and to maximize the use of space. Stripes of fabric wood and mirror were juxtaposed as a tool to manipulate the depth of the space, and to articulate a range of tactile sensory effects that bring out the qualities of the gold. In the Erythrea store the challenge was to use existing 60’s furniture and fittings, and by adding very few elements such as fabric and mirror to make a significant change in the image. The space was treated as a collage of surfaces using mirrors to create the illusion of floating panels. The emblematic 60’s red color of the brand was reinterpreted in a more contemporary hue, and combined with a tinted wood floor that could pick up the painted steel detailing of the building.